The knitted jersey fabric has an elastic property in its structure which allows it to stretch and then resume to it's original shape.  By Belledorm.

Make great savings when you buy Belledorm bedlinen from us!  e.g. 1 x Fitted Sheet 3ft x 6ft 3ins, depth 20cm £18.00,  rrp. £32.00 

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This Jersey 100% Combed Cotton Bedlinen has been developed specifically for the growing market of memory foam mattresses, toppers and pillows.  Made from 100% combed cotton the knitted fabric has the ability to stretch and mould with the contours of your body exactly like the characteristics of memory foam.  

Fitted Sheets 100% Combed Cotton Jersey 8ins/20cm deep £18.00	Fitted Sheets 100% Combed Cotton Jersey 10ins/25cm deep £19.00
Fitted Sheets 100% Combed Cotton Jersey 15ins/38cm deep £21.50	Pair Pillowcases Jersey 100% Combed Cotton - Centenary £20.50
Pair Pillowcases Jersey 100% Combed Cotton - Contour £18.50	Pair Curved Pillowcases Jersey 100% Combed Cotton £21.50
Pair Classic Pillowcases Jersey 100% Combed Cotton £19.00